From airsick bags to skywriting, Milwaukee’s Mitchell Airport (MKE) has pulled out all the stops in its marketing campaigns to show Illinois travelers how choosing MKE over O’Hare (ORD) helps them “feel better.” USATODAY journalist Harriet Baskas examined past and current airport marketing campaigns, among them, Mitchell Airport’s 2005 marketing campaign “Avoid the Chicago ORDeal.” Today, Mitchell Airport concentrates its efforts on the many positives of its airport (versus the negatives of its neighbor) after focus groups revealed northern Illinoisans already knew what’s wrong with O’Hare. “Just tell us what’s right with MKE,” they say.
Archives for March 2010
Delta Air Lines is taking savvy travel to new heights at Milwaukee’s Mitchell Airport (MKE) , offering mobile check-in and electronic boarding passes. Travelers can use their Web-enabled cell phones to access delta.com, follow a few easy steps, and receive a bar code allowing them to breeze through security without touching a kiosk or fumbling with a paper boarding pass. MKE is one of a growing number of airports at which airlines are offering this technology.
Largest Ever Single-Month Increase
MILWAUKEE (March 5, 2010) - Milwaukee County Executive Scott Walker announced today that the January passenger count soared 43.14 percent at General Mitchell International Airport, making it the busiest January on record. The total of 697,495 passengers was 210,216 more than last January’s 487,279 passengers.
Walker said, “The growth reflects the new service added over the past six months by Southwest, AirTran, Midwest, Frontier, American and Delta. The airport is enjoying a great start to what promises to be a very robust 2010.”
While January data from all U.S. airports has not yet been posted, Mitchell International should be top-tier among fastest-growing airports with its 43 percent increase. Nationwide, passenger traffic declined 0.4 percent in January 2010 compared with January 2009, according to the Air Transport Association. Airport Director Barry Bateman said, “This is a huge increase in passengers. Mitchell International is one of the fastest-growing airports in the nation.”
Mitchell offers a great option for Wisconsin and Illinois travelers looking for low fares and reasonable parking fees. For passengers traveling to and from northern Illinois and the northern Chicago suburbs, Mitchell is just a 45-minute drive from the Lake Forest Oasis and a convenient alternative to O’Hare.
With 48 markets, Mitchell International has moved up to 28th among U.S. airports in number of markets served nonstop, according to data recently published by the Brookings Institute. Mitchell’s rank in a similar 2004 study was 34th. The new ranking means that more nonstop markets are served out of Milwaukee than out of other Midwestern cities, such as Nashville; Pittsburgh; Indianapolis and Columbus, and out of medium-sized cities elsewhere in the U.S., including Portland, OR; Austin; New Orleans; San Diego; Raleigh/Durham; Albuquerque; San Antonio and Hartford, CT.
The average airfare out of Milwaukee was lower than the average at 89 other U.S. airports, according to the latest U.S. Department of Transportation statistics (3rd Quarter 2009). Mitchell’s average fare was about $81 less than O’Hare’s and $60 less than the nation’s average fare.