If you’re still at the coffee shop, be sure to pick up a copy of today’s USA TODAY and turn to the front page of the Money section, or read it online. In Ben Mutzabaugh’s thorough report of Mitchell Airport, in which he calls MKE “a flashpoint for discount competition,” you’ll hear from the discount airline executives themselves on what they say is behind all the buzz at Milwaukee. And it’s not the beer.
- Discover why even competing carriers look to Southwest Airline’s expansion at MKE as an opportunity to help “raise the profile of Milwaukee as an alternative airport for greater Chicago.”
- Learn why AirTran’s strategy is to “reach down into that northern Illinois area” and why the CEO thinks “there’s a lot of potential from north Chicago.”
- Read how Midwest Airlines is planning to reinvent itself to hang on to its current “No. 1 carrier” position at MKE
“In our market, we certainly believe a rising tide lift all ships,” says Airport Director Barry Bateman. “The competition in this market has been good for the airlines, but especially beneficial for travelers in the greater Milwaukee and northern Chicago regions seeking more destinations at lower prices.”