Edgy MKE marketing featured in USA Today

March 22, 2010

From airsick bags to skywriting, Milwaukee’s Mitchell Airport (MKE) has pulled out all the stops in its marketing campaigns to show Illinois travelers how choosing MKE over O’Hare (ORD) helps them “feel better.” USATODAY journalist Harriet Baskas examined past and current airport marketing campaigns, among them, Mitchell Airport’s 2005 marketing campaign “Avoid the Chicago ORDeal.” Today, Mitchell Airport concentrates its efforts on the many positives of its airport (versus the negatives of its neighbor) after focus groups revealed northern Illinoisans already knew what’s wrong with O’Hare. “Just tell us what’s right with MKE,” they say.

See the USAToday article here.